Case Studies

Working alongside a partner agency, we co-conceptualised and built Alienkind's brand universe from scratch: tone of voice, visual language, and go-to-market positioning before translating it into a full 6-month launch roadmap. Our focus areas were:

• Brand Identity Development: Shaping a bold, disruptive visual and verbal identity designed to feel less like a juice bar and more like a lifestyle statement of a clan of "superior beings" rejecting the ordinary.
• Positioning & Messaging: Crafting a distinct point of view built around individuality and rejecting the status quo, rather than conventional F&B messaging.
• Launch Strategy: Planning a phased 6-month rollout across social and community channels to build hype ahead of and through the Bangalore launch.
• Community-Led Growth: Designing content and campaign moments engineered for organic sharing, positioning Alienkind as a brand people join rather than simply visit.

Alienkind emerged as one of the most talked-about new-age F&B brands in its category, known for a sharply differentiated identity in a crowded café market. The brand went on to scale rapidly across cities and successfully raised institutional funding, a strong signal that the brand foundation and launch strategy we helped build gave it the credibility and cultural traction to grow fast.

Over six months, we ran a structured content production engine for Club Mahindra Goa:

• On-Site Content Shoots: Recurring shoots covering property experiences, amenities, food, and guest moments at the Goa resort.
• Content Batching: Organising and packaging shoot output into ready-to-use batches, formatted and delivered to Club Mahindra's centralised marketing team for use across their national channels.
• Multi-Branch Ad Campaigns: Strategised and ran paid ad campaigns pulling content from Club Mahindra properties across multiple branches all over India, unifying assets from different locations into cohesive, high-performing campaigns.
• Paid Media Strategy: Managed targeting and campaign structure to ensure content translated into efficient performance across markets.

We became a reliable content production partner for one of India's largest vacation ownership brands, supplying a steady pipeline of usable, on-brand content at scale while also helping run paid campaigns that brought together assets from properties nationwide into a single strategic media push.

• Motion Graphic Product Video: Designed and produced an explainer video breaking down Zest AMC's global index trading offering into a clear, visually engaging narrative built for social and web use.
• Meta Ad Campaigns: Planned and ran paid campaigns on Meta to put the video and supporting creative in front of relevant investor audiences.
• Lead Generation Strategy: Structured targeting, creative testing, and funnel strategy specifically to drive more qualified leads and new users for the platform.

The campaign gave Zest AMC a scalable way to explain a complex trading product simply, while our media strategy turned that clarity into a consistent stream of new leads and users for the platform.

• Regional and People-Led Storytelling: We put Fly91’s destinations and its people at the heart of the content, shining a light on the tier 2 and tier 3 cities it connects and its employees. We made the airline feel less like a faceless service, and more like a brand you could get to know.
• Monthly Content Production: We developed concepts, wrote scripts and directed shoots for Fly91, creating a steady stream of original content for the page.
• Trends: We tapped into RELEVANT trends and formats that gave people a reason to interact with Fly91 beyond what they were selling. This has helped Fly91 stay current, relatable and recognisably youthful.

Fly91's Instagram grew from 11,000 followers in June 2024 to 43,000 as of September 2026, a 3.6x increase, entirely through organic social media and some influencer marketing. The page has also developed an engaged community with regular interactions and enquiries around Fly91, its destinations and flying experience.

Working alongside a partner agency who handled designing and video editing, we led the content strategy, research, and copywriting across 4 months:

• Research-Led Content: Researched women's health topics and translated complex, often scientific information into simple, everyday language without losing the substance.
• Content Strategy: Built the content around health education, relatable conversations and product-led content, with a voice that made The Basics Woman feel like an approachable, well-informed older sister.
• Reels and Social Content: Developed ideas and wrote scripts for reels, along with copy for carousels, posts and captions, covering everything from how women's bodies work to the everyday frustrations women face.

Over 4 months, The Basics Woman’s Instagram grew from 148,000 to over 150,000 followers. The followers were also actively engaging with the posts, sharing their own stories about feeling understood and less alone. The content gave The Basics Woman a way to build a connection with its audience while naturally bringing its products into the conversation.